Discover the wonders of the South
In addition to the country's unusually low temperatures, the region explores the aesthetics of cold as a real ingredient. It takes the concept of the cold season and brings it closer to the most characteristic practices: rich gastronomy, lots of charm, cinematic landscapes and a beautiful encounter with snow.
Many guests wonder if there are enough attractions for many days in the region. Yes, Serra Gaúcha is one of the most desired destinations by tourists from all over Brazil and offers a variety of attractions. Whether for the mild climate, the exuberant nature, the typical architecture or the gastronomic options, Serra is the best option for couples, friends or the whole family.
With German and Italian predominance, Gramado, Canela, Nova Petrópolis, Caxias do Sul, Bento Gonçalves and Garibaldi, are connected by the RS 235 highway, considered one of the most beautiful roads in the country, and also called “Região das Hortênsias”, where in spring and summer, the flowering season, create a spectacle in itself.
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Turf
The most charming tourist city in Brazil, it offers diverse options for sightseeing and shopping, excellent gastronomy, and is home to delightful surprises for the whole family, such as Mini Mundo, Lago Negro, Rua Coberta, Le Jardin Lavender Park, Snowland, and much more. And, of course, Natal Luz, "The biggest Christmas celebration in Brazil," which decorates the entire city in vibrant colors, enchanting everyone.
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Cinnamon
Known for its natural attractions, such as the Caracol Waterfall, one of the iconic landmarks of Rio Grande do Sul. In the city's main square, the Stone Cathedral, with its 65-meter-high tower and carillon with 12 bells, enchants with its English Gothic style. The city has also premiered the "Christmas Dream Special," which evokes emotion and revives the symbolism of Christmas in the region.
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Nova Petrópolis
It cultivates the customs of German immigrants. Known as the Garden of the Serra Gaúcha, it preserves its streets and squares, always in bloom, especially in the central square, where the famous green labyrinth is located, made with shrubs that entertains and challenges visitors. In the Parque Esculturas Pedras do Silêncio (Sculpture Park of the Stones of Silence), the history of German immigration is told through sculptures: the saga, the professions, great personalities, the culture and tradition.
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Garibaldi
Considered the Brazilian Capital of Sparkling Wine, it boasts the century-old Peterlongo winery and also the Garibaldi winery, both in the city center. Its history and architecture are incredibly well-preserved and invite unforgettable walks through the city. Peterlongo is the only Brazilian winery (and in the world, outside of France) that has the right to use the term "champanhe" – a Portuguese adaptation of the name "champagne" – on its product labels.
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Serra Gaúcha
The Serra Gaúcha region also offers incredible experiences for wine lovers; the famous Grape and Wine Route in the Vale dos Vinhedos region allows visitors to explore the country's main wineries.
There are countless reasons to invite your loved ones, family, and friends to be enchanted by the wonderful Serra Gaúcha region. Staying at Castelo Saint Andrews completes the unique and unforgettable experience.
It is a place where simplicity and refinement harmonize and where the climate, colors, charms, flavors and programs specific to each season, combined with excellent shopping options, make walks around Gramado a source of inspiration to create and recreate life.
Main tourist attractions:
Covered Street
Black Lake
Festivals Palace
Saint Peter's Church
Crooked Street
Avenida Borges de Medeiros
Municipal Culture Center
Lake Joaquina Rita Bier
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TRADITION AND FLAVOR
With artisanal dedication and excellence in every detail, Vinhedos Capoani offers wines, sparkling wines, and experiences that highlight the best of the Serra Gaúcha region. Visit our store and discover labels that transform each glass into a special moment.
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FIRE, CRYSTAL AND ART IN GRAMADO
In Gramado, there's a place where fire brings crystal to life and art unfolds before your very eyes. Cristais de Gramado offers an immersive experience: live crystal making, sensory spaces, and enchanting pieces. A must-see for all ages.
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A FLAVOR THAT EMBRACES
At Di Paolo, each dish celebrates what matters most: gatherings, unique flavors, fond memories, and boundless joy! This holiday season, share the typical Italian cuisine of the Serra Gaúcha region with those who make your life more special.
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Unforgettable vacation in Gramado!
The perfect vacation starts in Gramado!
Secure your Dreams Passport and enjoy the 7 best attractions in Serra Gaúcha + a Porsche ride. Fun, excitement, and unique experiences for the whole family. Live unforgettable days with the Dreams Group!
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HOTELS, RESORTS & EXPERIENCES
Laghetto combines comfort, design, and hospitality to transform every stay into a memorable experience. They have 24 hotels in 7 destinations: Gramado, Canela, Bento Gonçalves, Porto Alegre, Rio Grande, São Paulo, and Rio de Janeiro.
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THE PARK WHERE COMIC BOOKS COME TO LIFE
Ready to see Limoeiro neighborhood come to life from the comic strips? At Vila da Mônica Gramado, there are over 20 attractions for all ages, meet-and-greets with the gang, and sets that will get even adults involved in the fun. It's entertainment that sparks family memories!
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ONE OF A KIND IN THE WORLD!
Come and experience all the contemplative adrenaline with our unique experiences: walking on the glass platform; feeling all the excitement in the unprecedented "Abusado" and visiting the Ironing Iron Memorial. Enjoy the nature of the Serra Gaúcha amidst araucaria trees and breathtaking landscapes.
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LIVE A NASA EXPERIENCE IN THE SERRA GAÚCHA REGION
Space Adventure is an immersive experience into the history of the space race, featuring over 270 original NASA items, a planetarium, simulators, a children's lab, and much more. An unforgettable experience for the whole family.
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ON YOUR ITINERARY
On your travel itinerary, include a stop at the official Tramontina stores. They offer over 20,000 products, including utensils, kitchen equipment, appliances, tools, gardening supplies, electrical materials, furniture, and the latest porcelain tableware sets.
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The number 1 receptive tourism center in the Serra Gaúcha region.
Turistur is a benchmark in inbound tourism in the Serra Gaúcha region: impeccable organization, welcoming service, and experiences that delight from beginning to end. With complete itineraries, safety, and passionate professionals, each tour becomes a lifelong memory. Get to know us!
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Take a trip to a world of wonders!
We are a themed restaurant inspired by the story of Alice in Wonderland. It's the only experience that tells a timeless, true, and elegant story, delivering art, gastronomy, and high-quality service.
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Created by a Frenchman established in the region in 1948, Vitivinícola Jolimont is one of the pioneers in the State in the production of fine and artisanal wines.
The 27 hectares cultivated are at an altitude of 830 meters, combined with the climatic conditions, the mountainous topography and the excellent condition of the soil, allow the fruits to ripen perfectly, forming the ideal Terroir: a set of factors that contributes to the production of a rare wine , with a unique personality. More than that, from this Terroir of Vale do Morro Calçado comes the secret of the identity of a noble wine, with an inexplicable sensation, revealed only on the palate.
The Tour du Vin
The Tour du Vin is an immersive experience in the world of wine. A Wine Tourism tour that will allow you to discover the day-to-day life of a Serra Gaúcha Winery. ?Jolimont is the first winery to bring the virtual reality experience to the world of wine. Experience the entire wine production.
Visit, taste, fall in love!
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Visit to the Prawer chocolate factory.
A pioneer in artisanal chocolate, and a partner of Saint Andrews, Prawer produces the best chocolates in Gramado and Brazil.
A tour that cannot be left out of the itinerary.
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Garden Park Gramado is a natural haven, with 4,500 meters of trails, paths, and gardens, surrounded by the impressive native forest of the Serra Gaúcha. Designed to provide unique experiences of connection with nature, allowing you to fully enjoy each space of this true oasis of tranquility.
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A trattoria that carries on the tradition of the RAR brand and offers the best of Veneto's food and wine, located in the center of Gramado, an emporium of premium national and imported products. Live a unique experience in the Serra Gaúcha!
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THE TRADITIONS, ORIGINS AND IDENTITY OF CHRISTMAS
Natal Luz de Gramado allows you to daydream and return to feelings that have been hidden within your heart for a long time. Countless shows and events spread across the city create sensations, excite the public and revive the symbolism of Christmas. A grand Christmas, a Christmas adventure, a Christmas party, a Christmas fable, a Christmas Parade, Christmas songs, transform an entire city.
And, when you arrive in Gramado, everything happens, you just have to want it, because…
“Here I Believe in the Magic of Christmas Again!”
A SHOW FULL OF MAGIC, LIGHTS AND GREAT SETTINGS
We live in a time when children and grandchildren are scattered around the planet, looking for other opportunities and experiences. Young people gain wings, go out into the world and their parents' and grandparents' homes are filled with longing and memories. This season is a time for reunions, it's time to return home, reinforce our roots and affections, remember the true spirit of Christmas and live an unforgettable Happy Night!
The world has changed, and more than ever, love and faith will make all the difference in rebuilding dreams and restoring hope. It is with this spirit that the 40th edition of Natal Luz de Gramado will illuminate the streets and squares of the Magical Christmas City, from October 23, 2025 to January 18, 2026.
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(Images and publicity texts – Source: www.natalluzdegramado.com.br)
Discover Gramado by Bike!
Cycling is a rare moment of inner connection, and Gramado can provide unforgettable experiences, especially for photography lovers.
Your tour begins in the Castle gardens, the sumptuous gate already creates a beautiful setting.
Arriving at the center, the first stop is at Praça das Etnias, where you can smell the aroma of bread and cakes, which are baked in the Colonial Ovens (farmers arrive at 4am to light the fire and have everything warm early); o Warehouse of colonial products; the Portuguese House; the Italian Immigration House (with a magnificent collection from Gramado's ancestors) and the colonial fruit and vegetable fairs that take place alongside local artisans.
Next, the most photographed spot in Gramado is Rua das Flores, which tourists call Rua Torta. At the top you can visit the Major Nicoletti Museum, the 1919 house hosts traveling exhibitions and also has a café.
Continuing on the outskirts, you reach Praça das Bandeiras and the image of Kikito – God of Good Humor, an iconic statuette of the Gramado Film Festival awards. Then the most beloved space by Gramado residents, the Joaquina Rita Bier Lake and the Municipal Culture Center which comprises, in addition to traveling exhibitions, the collection of the old Gramado Parque Hotel, one of the first in Gramado. There is also Vila Joaquina, where the huts of the old hotel house creative spaces. Just behind the village you will find a Brizoleta (former RGS wooden schools) and another square for photos and rest. From there you can head to Lago Negro.
Heading towards the heart of Gramado, the center as we call it, Avenida Borges de Medeiros is a scene due to its always flowering and well-kept flowerbeds. The Igreja Matriz São Pedro and, next door, the Chafariz do Amor, a place to put your love padlock. We recommend the Cinema Festival Museum, interactive and modern, located next to the Festivals Palace.
You can consult other tours and see the Cicloturimo Route, through the Gramado colonies in Gramado Unforgettable website
Before leaving, make your reservation for a special dinner with Chef Fernando Becker, and end your day in an exquisite way.
Important: Wear a helmet, while cycling do not use your phone, do not travel on the wrong side of the road and always stay in single file. Be careful when opening car doors.
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